Market Size of Final Expense Leads

The final expense market is booming, with the number of people aged 65 and over expected to double by 2050. This means that more and more individuals are looking for ways to cover their end-of-life expenses, making final expense leads a valuable asset for insurance agents and brokers.



Final expense leads can be acquired through various methods such as cold calling, direct mail campaigns, email marketing, online advertising or referrals from existing clients. With the right strategies in place, these leads can provide an excellent source of income for insurance agents and brokers.

When it comes to the size of this market, there’s no doubt that it’s huge. In fact, research suggests that Americans spend approximately $12 billion annually on funeral services alone – not including burial costs or other related expenses like flowers or memorial cards. The average funeral costs well over $7000. 

Given the rising costs associated with funerals compared to those of decades past, final expense policies could provide an even more lucrative revenue stream for agents and brokers specializing in life insurance specifically designed to cover end-of-life expenses. Given the significant expense associated with funerals, a range of policies may be necessary to ensure all costs are covered – making this an attractive option for investors. With such a large market size at hand, it’s no wonder why this sector has become increasingly attractive for savvy investors.

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Funeral Costs Infographic

The Global Final Expense Insurance Market size was estimated at USD 138 billion in 2022, 148 billion in 2023, and is projected to grow at a compound annual growth rate of 7.10% to reach 240 billion by 2030! (source)

One key factor when targeting potential buyers is understanding what they want out of their policy: Do they require coverage immediately? Are they looking for something long term? Knowing this information will help you tailor your approach accordingly so that you can offer them exactly what they need without wasting any time on unnecessary details or upsells which won’t benefit either party involved in the transaction process itself.

Final expense leads represent a significant opportunity for insurance brokers and agents, as they can be used to generate new business. As such, it is important to understand the benefits of targeting final expense leads in order to maximize potential profits.



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